Dune: Part Two: Return to Arrakis
Leading into Dune: Part Two’s opening weekend, let’s take a quick look at the film’s campaign thus far. It’s been a long strange trip to the big-screen for Denis Villeneuve’s eagerly-awaited sequel to 2021’s Dune. Originally scheduled for 2023, the film was pushed due to the ongoing strikes crippling Hollywood. Luckily the delay hasn’t stopped Warner Bros’ momentum in setting up Villeneuve’s epic for success (the film currently sports at 97% Rotten Tomatoes score). Below we’ll review some key campaign beats on the road back to Arrakis.
DUNE: FILMED FOR IMAX TRAILER - 1 MILLION VIEWS
TWITTER - DUNE CAST READ TWEETS ASMR VIDEO
No words, just 🎧.#DuneMovie - only in theaters March 1. Get tickets now. https://t.co/mPzXX2Xq7b pic.twitter.com/AI50Ls3hAi
— DUNE (@dunemovie) February 8, 2024
GLOBAL PRESS TOUR/ FAN SCREENINGS
