CREATIVE REVIEW #17
THE SPRING AWAKENINGS ISSUE
Written for Creatives by Creatives.
Creative Review # 17
Creative Review # 17
Happy Friday and welcome to another issue of Creative Review!
This week's issue of #CreativeReview is our Spring Awakenings issue highlighting inspiration for those looking to rebrand or refresh with new perspectives and fresh ideas.
As always, #CreativeReview is a one-stop cheat sheet of everything that happened this week in the digital media world - it’s a weekly summary for creatives, written by creatives and it’s a free/quick read with no registration and we won’t add you to some annoying list that’s impossible to unsubscribe to, promise.
Refresh: Slack Prepares for “The Big Meeting”
Slack’s latest pivot sees the app for all things workplace refreshing their brand as a crucial tool for the modern workplace in “The Big Meeting”, a mini musical spurred by a creative and that all too familiar moment when a client moves up an important meeting.
Rebrand: Austrian Airlines Attains More Austrianness
Austrian Airlines' refreshed design was created with the aim of highlighting a unique brand experience, from the web site content to airport signage, to the design of cabins and social media.
The basis of the relaunch is the claim of the brand “Austrianness. Another word for quality of life”.
Refresh: WeTransfer tells users to “Please Leave”
WeTransfer’s campaign called 'Please Leave' highlighted the new reality that digital technologies have often become a distraction from productivity, and the unique role that WeTransfer has in helping people reclaim their time with simple and intuitive tools.
Rebrand: Magnolia goes from NYC Treat to Anywhere Eat
This could be the first ever table in fast food history that could be accompanied by the phrase: “Do you want fries with that?”
In Italy, McDonald's released its TableBag, a takeout box that converts into a temporary cardboard table. The innovative design launched in late 2022 during Milan Design Week and found inspiration in the lack of outdoor table space for visitors to enjoy a meal.
Rebrand: Pepsi Stays True to Red, White, & Blue
In honor of Pepsi's 125th anniversary, the brand chose to look to the future.
In 2023, Pepsi unveiled a new logo and visual identity system for its flagship brand, marking the first significant update in 15 years.
Refresh: Mugler goes Otherworldly for Alien Fragrance Relaunch
2024 sees the MUGLER brand turning 50 and re-launching their Alien fragrance with a fresh, new campaign.
When all else fails: Less is more? The art of the debrand.
Refresh vs Rebrand: A Quick Guide
CURTAIN CALL
CURTAIN CALL
TGIF!
Creative Review #18 is coming soon.
Before you go, enjoy Kream’s Arrakis. Kream is Norwegian brothers Daniel and Markus Slettebakken whose latest video sees the duo teaming up with AI Artist Nicolas Neubert to create a surreal version of Arrakis crossed with Burning Man.
Have a great weekend, Creatives!