Chopard x Aespa

Written By Dan Ortiz

Chopard’s latest brand campaign has eyes on “aging down” its demographic to attract younger buyers with a “young, creative, and unabashedly forward-looking Chopard spirit.”

Chopard’s latest campaign teams up the maison with K-Pop stars aespa to highlight the house’s Precious Lace high jewelry and opulent L'Heure Du Diamant timepieces.

CREDITS

Chopard In-House Switzerland

Dan Ortiz
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