Dan Ortiz 3/21/24 Dan Ortiz 3/21/24

When all else fails: Less is more? The art of the debrand.

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Dan Ortiz 3/20/24 Dan Ortiz 3/20/24

Refresh vs Rebrand: A Quick Guide

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Dan Ortiz 3/20/24 Dan Ortiz 3/20/24

Rebrand: Magnolia goes from NYC Treat to Anywhere Eat

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Dan Ortiz 3/19/24 Dan Ortiz 3/19/24

Refresh: Mugler goes Otherworldly for Alien Fragrance Relaunch

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Dan Ortiz 3/19/24 Dan Ortiz 3/19/24

Rebrand: Pepsi Stays True to Red, White, & Blue

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Dan Ortiz 3/19/24 Dan Ortiz 3/19/24

Refresh: Slack Prepares for “The Big Meeting”

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Dan Ortiz 3/18/24 Dan Ortiz 3/18/24

Refresh: WeTransfer tells users to “Please Leave”

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Dan Ortiz 3/18/24 Dan Ortiz 3/18/24

Rebrand: Austrian Airlines Attains More Austrianness

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Dan Ortiz 2/28/24 Dan Ortiz 2/28/24

Boisson pushes for Weekends to Remember

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Dan Ortiz 2/28/24 Dan Ortiz 2/28/24

Throwback Campaign: McDonalds makes a table to go

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Dan Ortiz 2/28/24 Dan Ortiz 2/28/24

Dominos: Lamb for all

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Dan Ortiz 2/27/24 Dan Ortiz 2/27/24

Trailer Beat

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Dan Ortiz 2/27/24 Dan Ortiz 2/27/24

Equinox Wants it All

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Dan Ortiz 2/26/24 Dan Ortiz 2/26/24

Vizio: Watch Us

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Dan Ortiz 2/26/24 Dan Ortiz 2/26/24

Dune: Part Two: Return to Arrakis

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Dan Ortiz 2/7/24 Dan Ortiz 2/7/24

Chopard x Aespa

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Dan Ortiz 2/6/24 Dan Ortiz 2/6/24

Trailer Beat

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Dan Ortiz 2/6/24 Dan Ortiz 2/6/24

Coca Cola knows how it feels to be ‘The new Guy’

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Dan Ortiz 2/6/24 Dan Ortiz 2/6/24

Google India Flips Parkour on its head

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Dan Ortiz 2/5/24 Dan Ortiz 2/5/24

How Indigenous People rewrote Pocahontas to tell the real story

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