Refresh: Slack Prepares for “The Big Meeting”

Slack’s latest pivot sees the app for all things workplace refreshing their brand as a crucial tool for the modern workplace in “The Big Meeting”, a mini musical spurred by a creative and that all too familiar moment when a client moves up an important meeting.
In fact, he wants a pre-meeting meeting to ensure everyone's on the same page. But his colleagues know that a Slack huddle can make that happen.

The genius of this fun, light, refresh is that is is the perfect antithesis to the cold, antiseptic ads of rival Zoom which feel particularly tone-deaf in today’s work environment.

Agency Credits
Agency: Brand New School
Director & Executive Creative Director: Chris Dooley
Cinematographer: Olmo Sobrino Carrasco
Writers: Dave Muhlenfeld, Chris Dooley
Choreographer: Emma Evelein