Rebrand: Pepsi Stays True to Red, White, & Blue

Written By Dan Ortiz

In honor of Pepsi's 125th anniversary, the brand is now looking to the future.

In 2023, Pepsi unveiled a new logo and visual identity system for its flagship brand, and it marks the first significant update in 15 years. Crafted in-house by PepsiCo Design + Innovation and in partnership with agency Mrs&Mr, the new look will hit shelves in 2024.

The new logo design once again incorporates the brand’s name into the red, white, and blue globe, a look that hit its stride when it was introduced in 1987 (and scrapped in 1997). The new and improved (and bigger) Pepsi wordmark feels more natural nestled inside the sphere rather than standing next to it.

Dan Ortiz
Previous

Refresh: Mugler goes Otherworldly for Alien Fragrance Relaunch
Next

Refresh: Slack Prepares for “The Big Meeting”