Throwback Campaign: McDonalds makes a table to go

This could be the first ever table in fast food history that could be accompanied by the phrase: “Do you want fries with that?”

In Italy, McDonald's released its TableBag, a takeout box that converts into a temporary cardboard table. The innovative design launched in late 2022 during Milan Design Week and found inspiration in the lack of outdoor table space for visitors to enjoy a meal.
The McDonald's team collaborated with Leo Burnettto create the limited-edition box to allow the over 400,000-person crowd of designers to find the space to enjoy a bite.
The 100% recyclable takeout box sported the same look as a typical one, just much taller. When unfolded onto branded McDonald's posts sprinkled throughout the city, the pack easily unfodled into a steady table, with cupholders to boot.

This got us thinking, what could we learn from this activation for US-based events in large cities with significant foot traffic? Hit us up if you’d like to brainstorm further.