'Phone It In' for SKINNY
Low-cost new Zealand phone carrier SKINNY wanted to put their money where their mouths were so to speak by launching a “skinny” ad campaign with 2,000+ radio spots - the only catch was, the 2,000+ spots didn’t cost a dime and were voiced by everyday consumers.
CREDITS/AWARDS
Grand Prix winner/Spikes Asia 2023 in OOH and in Radio/Audio.
Agency Network: BBDO
Holding Company: Omnicom Group
Production Company Colenso BBDO, Auckland
Advertising Agency Colenso BBDO, Auckland