Mission: Impossible - Dead Reckoning Part One x Etihad Airways

The Mission: Impossible - Dead Reckoning Part One x Etihad Airways’s partnership is cleared for takeoff as part of the promotional campaign leading up to release.

As part of the film’s global partnership, Etihad has released several branded spots integrating Mission: Impossible into Etihad’s service offering as well as debuting a custom Etihad Airways Boeing 787 Dreamliner that flies Mission: Impossible branding. The plane will carry the livery as it ferries the film's cast and crew around the globe for the promotional world tour including stops in Seoul on June 29, Sydney on July 3, New York City on July 10 and Tokyo on July 17.

In addition to the onboard experience, Etihad will be celebrating the film’s release with a co-branded marketing campaign featuring bespoke content and flight specials with self-destructing offers. Fans around the world will get to travel on their next mission with a movie themed experience.

Later in the year, guests travelling on Etihad will be able to experience a dedicated Mission: Impossible channel on E-BOX, its inflight entertainment service. The channel will feature all seven of the Mission Impossible series as well as exciting behind-the-scenes content.

In addition to the co-branded marketing spots and the custom livery, Abu Dhabi’s Midfield Terminal has its own starring role in the movie, with its 315 meter roof featuring in one of the film’s most set pieces with the interior of the terminal will be revealed to the public for the first time in the film.