Equinox Wants it All

Mega gym Equinox has launched a new brand campaign for 2024: Want it All. Equinox has certainly never shied away from controversy in its brand campaigns as evidenced by 2023’s heavily maligned elitist “We don’t speak January” campaign.

Want it All sees Equinox teaming up with Chandelier Creative for a series of brand spots and bold OOH creative featuring evocative action-forward photography paired with copy set that feel like the byproduct of a brainstorm with junior creatives subsisting on a diet of Celsius and Adderall.

Watch the new brand spot above and view the OOH below to judge for yourself.

Agency Credits
Equinox VP, Executive Creative Director: Will Mayer
Equinox CMO: Jeff De Korte
Agency: Chandelier Creative
Photographer: Zhong Lin
Director / DP: Stuart Winecoff
Stylist: Haley Wollens
Set Design: Andrew Lim Clarkson
Movement Director: Pat Boguslawski
Composer: Doss