Airbnb doubles down on Categories in inventive OOH

Airbnb significantly upped their OOH during a hearty 2023 by doubling down on the platform’s Categories feature by creating culturally relevant and tongue in cheek copy paired with creative for Categories like “fetaverse” “moon roof” and “Ice” “Ice” “Baby.”

Below we’ve highlighted some of the best of copywriter Elizabeth Basset’s deft copywriting paired with evocative photography.

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CREDITS

Copywriter: Elizabeth Bassett

AirBnb:
Scott Trattner, Eric Grunbaum, Nancy King, Claire Whigham, Bridget Harris, Bekah Sirrine, Whitney Mcgraw, Evan Nagan, Michael Kremer, Paul Wysocan, Elly Holdeman, Nick Gelbard, lain Nevill, Benjamin Hinamanu, Ed Vince, Guy Bingley, Anna Salazar, Jonathan Matthews, Neil Harris, Jan Roeykens, Beau Trudel, Elyse Johnson, Amy Silverman, Helynn Ospina, Ryan Devisser, Jennifer O'Keefe, Mandi Holdorf, Julia Weil, Paul Newman, Jacqueline Kynoch, Marissa Serritella, Sabrina Bajaj, Billie Racine, Christa Tilley, Jessica Lo, Mina Pekovic,

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