CREATIVE REVIEW #16
Written by Creatives for Creatives.
Creative Review # 16
Creative Review # 16
Happy Friday and welcome to another issue of Creative Review!
Here’s a quick look back at the Creative happenings and hot topics of the week including the latest trailers and global campaigns designed to inspire from brands like Equinox, McDonalds, Domino’s, and Vizio as well a look at the global marketing campaign for Dune: Part 2, a retail deep dive on the Non-Alcoholic Beverage industry and more!
#CreativeReview is a one-stop cheat sheet of everything that happened this week in the digital media world - it’s a weekly summary for creatives, written by creatives and it’s a free/quick read with no registration and we won’t add you to some annoying list that’s impossible to unsubscribe to, promise.
Equinox Wants it All
Mega gym Equinox has launched a new brand campaign for 2024: Want it All. Equinox has certainly never shied away from controversy in its brand campaigns and we break down the Want it All campaign in detail here.
Trailer Beat
The Watchers
Dakota Fanning, Georgina Campbell, Oliver Finnegan, and Olwen Fouere (“The Northman,” “The Tourist”)
In Theaters; June 7
From producer M. Night Shyamalan comes “The Watchers,” written and directed by Ishana Night Shyamalan and based on the novel by A.M. Shine. The film follows Mina, a 28-year-old artist, who gets stranded in an expansive, untouched forest in western Ireland. When Mina finds shelter, she unknowingly becomes trapped alongside three strangers who are watched and stalked by mysterious creatures each night.
Borderlands
Cate Blanchett, Kevin Hart, Jack Black, Edgar Ramírez, Ariana Greenblatt, Florian Munteanu, Gina Gershon, and Jamie Lee Curtis.
Lionsgate; In theaters August 9
Lilith (Blanchett), an infamous bounty hunter with a mysterious past, reluctantly returns to her home, Pandora, the most chaotic planet in the galaxy. Her mission is to find the missing daughter of Atlas (Ramírez), the universe’s most powerful S.O.B. Lilith forms an unexpected alliance with a ragtag team of misfits.
Civil War
Kirsten Dunst, Wagner Moura, Stephen McKinley Henderson, and Cailee Spaeny.
In Theaters; April 12
In the near future, a team of journalists travel across the United States during the rapidly escalating Second American Civil War that has engulfed the entire nation, between the American government and the separatist "Western Forces" led by Texas and California. The film documents the journalists struggling to survive during a time when the government has become a dystopian dictatorship and partisan extremist militias regularly commit war crimes.
Retail Deep Dive: Sober Curious Goes Mainstream at Boisson
McDonalds makes a table to go
This could be the first ever table in fast food history that could be accompanied by the phrase: “Do you want fries with that?”
In Italy, McDonald's released its TableBag, a takeout box that converts into a temporary cardboard table. The innovative design launched in late 2022 during Milan Design Week and found inspiration in the lack of outdoor table space for visitors to enjoy a meal.
Dominos Declares Lamb for all
The connection between Australians and their love for lamb is well established. So, it comes as no surprise that Dominos Australia has partnered with Meat and Livestock Australia (MLA) to launch a new range of Aussie Lamb pizzas.
Dune: Part Two: Return to Arrakis
Leading into Dune: Part Two’s opening weekend, let’s take a quick look at the film’s campaign thus far. It’s been a long strange trip to the big-screen for Denis Villeneuve’s eagerly-awaited sequel to 2021’s Dune. Originally scheduled for 2023, the film was pushed due to the ongoing strikes crippling Hollywood. Luckily the delay hasn’t stopped Warner Bros’ momentum in setting up Villeneuve’s epic for success (the film currently sports at 97% Rotten Tomatoes score). We’ll review some key campaign beats on the road back to Arrakis.
Vizio
In Vizio’s first ad in over a decade, the TV manufacturer sees the brand updating their brand strategy as a leader in the Smart TV and soundbar categories highlighting where innovation meets consumer-centric design.
CURTAIN CALL
CURTAIN CALL
TGIF!
We came across Tiera Kennedy’s cover of Beyonce’s Texas Hold ‘Em and figured she was too good to not share.
Have a great weekend, Creatives!