Creative Review Issue #10
Written by Creatives for Creatives.
Creative Review # 10
Creative Review # 10
Here’s a quick look back at the Creative happenings and hot topics of the week and our feature on global creative campaigns from North Africa.
#CreativeReview is a one-stop cheat sheet of everything that happened this week in the digital media world - it’s a weekly summary for creatives, written by creatives and it’s a free/quick read with no registration and we won’t add you to some annoying list that’s impossible to unsubscribe to, promise.
Purple Nostalgia
Fresh off productions and remixes with Lizzo, Dua Lipa, Kylie Minogue and Lady Gaga, German producer Purple Disco Machine debuts a new song for the summer with a refreshing blast of 80s nostalgia.
Trailer Beat
Heart of Stone
Alia Bhatt, Gal Gadot, Jaime Dornan & Matthias Schweighöfer
Netflix; August 11
Rachel Stone is an intelligence operative, the only woman who stands between her powerful global peacekeeping organization and the loss of its most valuable -- and dangerous -- asset.
Brandi Carlile: In the Canyon Haze
Max; July 1
Brandi Carlile performs at historic Laurel Canyon, featuring lushly reimagined songs from her acclaimed album, “In These Silent Days.”
Challengers
Zendaya, Josh O’Connor, and Mike Faist
In Theaters; September 15
Tashi, a tennis player turned coach, has transformed her husband from a mediocre player into a world-famous grand slam champion.
Five Star Chef
Netflix; July 14
A cooking competition with a coveted prize: The winner will be given their own restaurant in the world famous Langham Hotel.
Global Creative Campaigns meant to inspire
Cointreau: Make Your Margarita,MargaRight
This summer marks the largest campaign to-date for cocktail brand Cointreau with ‘Make Your Margarita, MargaRight’. Aubrey Plaza stars in the summer campaign positioning the iconic orange liqueur as the necessary ingredient to make a Margarita the ‘MargaRight’ way.
Arken Zoo Heatstriker
Every year, pets are injured or killed when left alone in hot cars. To combat this problem, Arken Zoo – Sweden’s largest pet store chain – has developed the Heatstriker, the first product to combine an emergency hammer with a water container. This dual-purpose tool allows for the rescue of a trapped pet and provides immediate hydration.
DJ Snake x McDonald’s
To celebrate DJ Snake’s custom menu collaboration with McDonalds, the accompanying spot shows the epic journey of a young delivery boy, from picking up the order to his heroic journey across the pit… to DJ Snake himself.
Made by Choice
A new campaign aims to demonstrate the reality of life without choice and to reframe the meaning of ‘pro-life’ by targeting those who support restricting reproductive healthcare options.
‘Made by Choice’ is the work of 72andSunny, in partnership with Wisp, the largest sexual and reproductive tele health company in the US; the Abortion Freedom Fund, which helps finance tele health abortions nationwide; Plan C, an evidence-based information campaign for abortion pill access & Mayday, an education campaign on how to access abortion pills in states without clinics; and period product brand, August.
‘Made by Choice’ debuts on June 20th and runs for two weeks, with YouTube’s metrics recording the number of skips, ensuring that an accurate number of donations of free medical abortions can be made.
Global Creative Spotlight: Egypt/North Africa
In addition to covering the world of Creative, we wanted to take a moment to spotlight Creative from well-known brands in other parts of the world to see how Creative adapts across the globe.
Today we feature the work of Mostafa Sherif, Senior Creative Director @ FP7 McCann and look at his work on brands like McDonalds, Uber, Chevrolet, & Mastercard in the North African region.