TINDER launches first global campaign as it distances itself from ‘hookup’ origins.

Tinder has rolled out its first-ever global brand campaign including AV, photography and OOH,“It Starts with A Swipe” focusing on as the company puts it, “celebrating the vibrancy, beauty and possibilities that Tinder offers its millions of users, from the hetero-normative to the sapiosexual gender fluid to everything in between.”

Some key facts about relationships (via Tinder Press Release):

The campaign aims to challenge everything people have thought about Tinder, including hook-up perception. Recent data shows that long term relationships are Tinder members number 1 Relationship Goal, with 31% of Gen Z members looking for a long term relationship (going up to 40% with all members globally) and only 14% looking for a short-term connection1. Tinder is the place for everything 18-25 year old singles want in their dating experience, from honesty and authenticity to diversity and inclusion. 

CREDITS
Agency/Creative: Biscuit & Los Perez (Tania Verduzco and Adrian Pérez)
Photography: Pol Kurucz, produced by Early Morning Riot