13 years into its run, Snapchat is attempting to stage a comeback with it’s new “Less Social Media. More Snapchat." campaign launched with a new brand spot domestically in last night’s 66th Annual Grammy Awards.

The campaign which will expand to print and digital ads that position Snap’s key differentiators against rival social media platforms.

Key campaign placements will be bolstered by high impact OOH in top US markets including New York, Los Angeles, Atlanta, Denver, Dallas, Philadelphia, Nashville, St. Louis, and Chicago leading into a a full page ad in The New York Times’ Sunday Times, as well as takeovers on its digital properties.

In the UK, Snapchat will be wrapping taxi cabs with Less Social Media. More Snapchat' creative, as well as running digital ads.

CREDITS

Agency: Snap In-House
Chief creative officer, Snap: Colleen DeCourcy