Low-cost new Zealand phone carrier SKINNY wanted to put their money where their mouths were so to speak by launching a “skinny” ad campaign with 2,000+ radio spots - the only catch was, the 2,000+ spots didn’t cost a dime and were voiced by everyday consumers.

CREDITS/AWARDS

Grand Prix winner/Spikes Asia 2023 in OOH and in Radio/Audio.

Agency Network: BBDO

Holding Company: Omnicom Group

Production Company Colenso BBDO, Auckland

Advertising Agency Colenso BBDO, Auckland