In the US, firearms have become the main cause of death in children. The National Rifle Association (NRA), a US-based gun advocacy group, often bribes certain politicians to vote for pro-gun laws. This is the biggest reason guns remain the biggest issue in the US. Change The Ref, an activist gun reform organisation, decided to target the senator who receives the most funding by the NRA: Ted Cruz. Change the Ref sent Ted Cruz a haunting convoy of 52 school buses, representing the 4,368 children who have died due to gun violence in just one year.

CREDITS

Client: Change the Ref

Advertising Agency: Ogilvy Chicago

Design Agency: Ogilvy Chicago