According to the RAND Corporation, the stress of the pandemic sparked a surge in the wine, beer and spirits market:

A 2020 RAND Corporation study found that alcohol consumption among adults 30 and older increased by 14%. However, beginning in late 2020, many people started to re-evaluate their habits and explore no- and low-alcohol (NA) beverage options. Sales of these products reached $3.1 billion in 2021, up from a mere $291 million the year before. By the end of 2024, IWSR predicts that the NA spirit, wine and beer market will grow another 31%.

Looking ahead, Boisson’s main competitors in the NA space are a mix of legacy established and challenger brands like Coca Cola, Bubly, La Croix and newcomer Poppi who ponied up for a primetime spot in last month’s superbowl.

BOISSON SOCIAL MEDIA CREATIVE via Katherine O’Brien

BOISSON CRM CREATIVE via Katherine O’Brien