Every year, pets are injured or killed when left alone in hot cars. To combat this problem, Arken Zoo – Sweden’s largest pet store chain – has developed the Heatstriker, the first product to combine an emergency hammer with a water container. This dual-purpose tool allows for the rescue of a trapped pet and provides immediate hydration.

Credits
Creative Agency: BCW
Creative Director: Axel Bringel
Art Director: Frida Söderberg
Copywriter: Niklas Adamsson