To celebrate a return to travel, British Airways launched A British Original: a campaign where no two ads are the same.

A British Original covers the myriad reasons people travel, whether it's to reconnect with loved ones, to take some time out, or to be immersed in a different culture.

"A British Original" encompassed over 500 unique print, digital, and outdoor executions and over 32 different spots.

AWARDS

Outdoor Grand Prix at the Cannes Lions 2023

1 Gold, 1 Bronze in Industry Craft

CREDITS 

Brand: British Airways. 

Advertising Agency: Uncommon Creative Studio, London.

Copywriting: Uncommon Creative Studio, London.

Media Agency: MG OMD (Manning Gottlieb OMD), London.